Selected Work
Challenge: Aarke, a rapidly growing home appliance brand, faced an important challenge: the absence of a dedicated PR & Communications function. This hindered their ability to effectively build brand awareness, and cultivate a positive brand reputation in key global markets.
Solution: To address this challenge, a comprehensive Global PR Calendar was developed. This strategic tool aimed to streamline PR efforts, maximize media impact across channels, and elevate Aarke's brand visibility
- Strategic Planning: Identifying key messaging, target audiences, and optimal timing for PR initiatives.
- Relations: Building strong relationships with journalists and influencers in relevant markets.
- PR Activations & Content Creation: Developing compelling activations and content to resonate with the target audiences.
- Crisis Management: Preparing for potential PR crises and developing effective response strategies.
Key Results:
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